In a time of widespread species substitution, a problem that has been highly publicized in the media recently, how does your restaurant safeguard credibility and ensure accurate labeling of the seafood you sell to your customers? The Marine Stewardship Council (MSC), a global non-profit organization, has created a transparent chain of custody program from ‘boat to table’ that provides you with a simple solution to origin and sustainability assurance. Use of the MSC ecolabel or claim on seafood means it is fully traceable to a wild-catch fishery that has been certified by an independent, scientific assessment team to the MSC...