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Restaurant Social Media Smarts

By Denise Lee Yohn

Don’t jump into social media marketing blind. Follow these tips to be successful at the most popular social media sites. Q: While using Facebook and other social media networks, which is the best method and what works the most effectively? — Tom Brown, Owner, Harvey Milk's American Diner A: I bet social networking is both a source of excitement and of frustration for you, Tom, as it is for many others. Everyone's heard about how social media can drive traffic and improve brand image, but it's hard to know which networks are the best ones for your business and to navigate all the possible ways to use them. That's...

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