I've got a solid logo and look for my business, an ad campaign that works pretty reliably, and a good following on Facebook. What can I do to take my brand to the next level? A: Try this: Imagine your brand as a source of light. In an ideal world, the light of your brand would shine brightly and directly on your intended customers so they could see very clearly all the wonderful value that your brand offers them. But the unfortunate reality is that there is a lot of clutter and distraction that comes in between your brand and your customers, diffusing your light or obscuring it altogether. You might use advertising messages and marketing...