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Online and Offline Advertising Strategies for Your Restaurant

By Katherine Halek

If you own or are thinking about starting a restaurant, you’ve probably already thought about the angle you want to take in reaching out to customers. Maybe you want to cater to the rising techie crowd, with a casual Twitter account from the restaurant’s perspective, your own food tag on Pinterest, and coupons accessible via QR or app. Conversely, you might have decided to take the neighborhood mom-and-pop approach, and let your food, building, and patrons speak for themselves. The good news is that you can have the best of both worlds when it comes to restaurant publicity. Marrying your online and offline strategies is the best way...

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