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Putting Your Website to Work for Your Restaurant

By Denise Lee Yohn

Q: I'm thinking about updating my website soon. Anything I should know for that process?

A: With social media and mobile being so prominent in the marketing landscape these days, many people have stopped tending to their websites. But your website can continue to play a critical role in your company's marketing and communications strategies. The way it plays that role, however, needs to change.

To best understand your website’s new role, consider the following contrasts between what a website might have been in the past and what a site is when it’s at its best today. Here are...

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