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The Difference Between Advertising and Branding

By Denise Lee Yohn

Understanding these terms is critical to your business success. Q:What’s the difference between advertising and branding? A:I fielded this question during a recent podcast interview for small-business owners. It was surprising to me because advertising is very different from branding, and I’ve always thought everyone understood that. But I realize that people misuse words like these frequently enough that confusion is bound to result. The right words are critical if you want to create shared understanding among your partners or your leadership team about your priorities and strategies. Using the correct terms is also important...

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