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Industry Fast Facts *

	2005 Sales (Billion $)
Commercial	$437
Eating Places	326
Drinking Places	15
Managed Services	32
Hotel / Motel Restaurants	25
Retail, Vending, Recreational, Mobile	39
Other	39

Cornerstone of the U.S. Economy
	Foodservice-industry sales are forecast to advance 4.9% in 2005 and equal 4% of the U.S. GDP.
	The overall economic impact of the restaurant industry is expected to exceed $1.2 trillion in 2005
	Average unit sales in 2002 were $730,000 at fullservice restaurants and $619,000 at limited-service restaurants
	More than seven out of 10 eating-and-drinking places are single-unit (independent) operations.
	More than seven out of 10 eating-and-drinking places are single-unit (independent) operations.

*Information courtesy of the
National Restaurant Association

Download the NRA Industry Fact Sheet

At $476 Billion per year, the foodservice industry is immense. Restaurant owners, managers, executive chefs, and purchasing agents are very busy people. After all, the industry is responsible for 47% of every food dollar spent in the United States.

So how do you win the attention of restaurant and foodservice operators with purchasing authority?

The answer is simple. Go where the operators are ....and this starts with the Circle of Influence.

Foodservice Operator's Circle of Influence Industry Circle of Influence

The foodservice operator acquires industry and product information from a wide variety of sources, including online communities, publications, and day-to-day trading partners. As a supplier attempting to gain market share, it's imperative to capture mindshare at many different levels.

So where do you focus your attention? Let's look closely at each option.

Online Communities and Publications

It wasn't long ago when companies were limited to trade publications when it came to reaching operators with great frequency. Manufacturers purchased $15,000 print ads hoping to bolster brand awareness. Like television ads, the focus was on artwork and creativity rather than performance and measurement.

Then the Internet emerged and the world changed. Foodservice operators connected to the Internet in droves, and it's now estimated that 75% of the nation's 900,000 operators are online.

Operator-based communities like Foodservice.com were created to serve this vast audience, and manufacturers gained new abilities to launch campaigns and measure impact immediately.

Today ads are not only served to a distinct audience, the measurement by segment is now possible, and rich interactive media has opened new possibilities for capturing an operator's attention.

Daily Market Update

Pork Report

July 20, 2008

Pork production last week was 3.8% larger than a year ago. The hog feed price ratio declined again in June suggesting that hog farmer margins waned. Recent sow slaughter data suggests that farmers are reacting to poor margins by reducing the breeding herd. June sow slaughter is estimated to have been plus 10% larger than a year ago. Still, pork...

Read More...

Espresso Machines

Posted by: Abb

I am in process of opening my first restaurant and I like to have a espresso machine on site. I like to know what make you recommend and what is the best option to purchase or to lease.... Read More

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