Foodservice.com was the first online community created for the foodservice industry in 1996. We were "social media" before social media existed - providing a foodservice-centric platform for industry professionals to share knowledge, expertise, and experiences with others.
By creating a platform for sharing, small and medium sized operators learn from one another, providing opportunities for growth and prosperity.
Our site is funded entirely by forward-thinking advertisers and ad agencies that support the existence of our community as a resource for small and medium sized businesses.
Founded 21 years ago in a tiny apartment in San Francisco by David Smania, Foodservice.com was originally an online community for school food professionals (David ran a company installing POS and back office systems in all of the schools at the time). By teaching himself programming and Photoshop at night, he was able to create a community that eventually encapsulated the entire industry.
A few years later, David met an investor in New York City and built the company in Manhattan, developing additional services to address the needs of an expanding foodservice audience. With additional venture funding, the company began to monetize itself by providing advertising services to food and beverage brands nationwide.
In 2000, the dot-com market crashed, and Foodservice.com was acquired by Foodbuy, then a group purchasing organization that was also in the process of building an online community. The team moved to Atlanta and into Foodbuy's headquarters shortly thereafter.
Within two years, Foodbuy itself was acquired by Compass Group, a large multinational corporation based out of the UK with over 100,000 employees worldwide. The Foodservice.com team continued to support Foodbuy's web presence, but soon went independent in 2004.
Today we continue to serve hardworking restaurateurs and foodservice professionals nationwide. Our passion is for the small and medium size operators - a proud, diverse group that works long hours and weekends serving the public with tremendous dedication. They represent the bulk of our industry, but are often those who need the most help, as they don't have the resources available in large chains. We exist to create a centralized platform and tools needed to educate, inspire, and prosper.