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Instill your restaurant's brand message in every customer touch point
By Denise Lee Yohn
I've got a solid logo and look for my business, an ad campaign that works pretty reliably, and a good following on Facebook. What can I do to take my brand to the next level? A: Try this: Imagine your brand as a source of light. In an ideal world, the light of your brand would shine brightly and directly on your intended customers so they could see very clearly all the wonderful value that your brand offers them. But the unfortunate reality is that there is a lot of clutter and distraction that comes in between your brand and your customers, diffusing your light or obscuring it altogether...

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Do You Have Time for Restaurant Marketing?

May 24, 2013
By Jonathan Munsell   
Are you faced with a ton of empty seats in spite of having lip-smacking food and great customer service? Any marketer can tell you that you not only...
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Do you think about the MONEY first as Key To Better Foodservice Buying?

May 23, 2013
By Fred Favole   
Every foodservice buyer has their own “ formula ”   for achieving the optimum from suppliers and improving end-to-end total product costs...
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Restaurant Management Hotel Restaurants at Their Finest

May 22, 2013
By Elise Redmann   
Hotel restaurants, with their culinary equivalent of a captive audience, are uniquely positioned to flourish in an aggressive industry: as long as the...
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FIve Strategies for Hiring Success

May 22, 2013
By Gregory P. Smith   
It’s never been easier to find warm bodies to fill job slots. With the volume of social media and online networking and career sites, connecting...
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MONEY In the Bank Is High-Performance Purchasing, Part 2

May 21, 2013
By Fred Favole   
There is no doubt in my mind that thinking about MONEY first in purchasing staffing and product decisions is dangerous to the bottom-line health of your...
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Restaurant Management Using Digital Signage in your Restaurant – Benefits and Best Practices

May 16, 2013
By Ivan Petkov   
Digital signage is one of the signs that, as the saying goes, the future is now. What was once in movies like Blade Runner, Star Trek or Dune can be found...
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5 Tips for Improving Your Restaurant's Search Engine Rankings

May 14, 2013
By Brian Casel   
1. Geo-targeting Properly setting up geo-targeting of your website makes it easier for search engines to prioritize your site above others whose businesses...
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How Much Does It Cost to Start a Restaurant?

May 13, 2013
Venturing into the wonderful world of food is an exciting journey. Not only will you be testing out new recipes and pleasing the palates of many, but...
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Menu Development Traceability in a time of widespread species substitution

May 12, 2013
By Marine Stewardship Council   
In a time of widespread species substitution, a problem that has been highly publicized in the media recently, how does your restaurant safeguard credibility...
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9 Tips to Set Up or Improve your Restaurant’s Patio

May 10, 2013
By Diane Chiasson   
There is no better way to welcome the warm weather than outdoor dining. Operating a patio or an outdoor rooftop space in your restaurant or foodservice...
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