Big chain restaurants dominate the mass market when it comes to advertising – a fact of life that can sometimes make it difficult for smaller independent operations to be heard among all the songs about baby back ribs. Launching a restaurant marketing campaign for an independent means less money to spend and more to lose if the campaign doesn’t drive more business.
That means a successful marketing campaign has to stand out to be effective. Independents can’t rely on constant coverage through big media outlets, but that doesn’t necessarily have to be a disadvantage...
In the old model of charitable giving, corporations typically sponsored annual workplace giving campaigns that ended with a newspaper photo of people...
Opening a restaurant and creating a design on a budget is the sensible approach to getting into the restaurant business. Doing so requires the owner...
With the economy down businesses need to work harder to drive sales with less. The good news is that there are a number of free services that can help...
The January broiler-feed price ratio was the highest for any month in over two years suggesting improved profitability for chicken producers. This is being reflected in chicken production that has mostly...
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Chicken Wings 101
Posted by: Tony
I am trying to do some type of a chicken wing promo in my bar on Monday Nights. I have a small 2 basket fryer that could never keep up with the anticipated demand. I also have a huge pizza oven. Not being a wing master (actually never cooked them in a...
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