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To Market, By Steve Weiss

Behind a Great Campaign

By Steve Weiss

June 9, 2008

The television is tuned to CNBC, and Mad Money's inimitable Jim Cramer is attempting to rally the spirits of his investor audience after another lousy day in the markets. His advice to a nation hungry for a decent stock play? Buy Sonic.

Pointing to factors as diverse as the company's stock buy back program, its recent menu price increases, its Happy Hour drink promotion, and its innovative new sandwiches, Cramer proclaims Sonic a clear restaurant-category winner. He touches on all of the relevant corporate financials, even conducts an upbeat interview...



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