Warning—nothing in the following article is illegal, immoral, fattening, or shocking. What you will encounter is some good old-fashioned common sense.
The economy is not exactly helping your business right now. So, let's do something.

Two things: hold prices steady and tighten the budget. Easy, right? Well, this is where the common sense comes in.  Price increases are exactly what the customer expects, and research confirms that he will decrease his visits when it happens. So, you end up losing customers or customer frequency. If...