Ice Coffee Summer. What's with all the ice coffee?
Is there a quick-serve chain anywhere that didn't run an ice coffee promotion this summer? Or at the very least featuring a coffee-flavored ice cream or slushy drink? How did a modest Northeastern regional specialty so quickly and universally become so...well...hot?
Far more than a tempest in a chilled cup, the ice-coffee craze represents the confluence of many essential industry trends. As everything else in the restaurant world these days, one lead factor in the story is cost, with "affordable treat" stamped all over the ice coffee phenomenon...
