I recently gave a speech at the University of Wisconsin to a diverse group of businessmen and women about what to do in these tough economic times. The gist of my message was to use common sense and simplicity to find the solutions. I tried to give them some workable ideas that did not require spending a lot of money or raising prices. It went very well.

The next day I received e-mail from a gentleman who had recently started a marketing consulting firm. He asked what a client looks for in a consultant, both initially and in the long run.
 

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