Wendy's is running an ad campaign that features the tag line "It's waaay better than fast food, it's Wendy's." Of course, common sense says that it is virtually impossible to define Wendy's as anything but fast food. So given the generally accepted notions of "truth in advertising," why aren't Wendy's competitors rushing in to yank the wig off this audacious assertion?

There are two good issues brought up with this question, and both are very relevant to life in contemporary quick-serves. The first has to do with whether there is...