Stricker
PGP Banner

5 Fun Ideas for Valentine’s Day for Restaurants

Diane Chiasson
by Diane Chiasson February 4, 2013
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Google Plus
  • Share on Reddit

One of the busiest days of the year for the restaurant and foodservice industry is Valentine’s Day, so how can your business take advantage of this one-day holiday?

Traditionally, Valentine’s Day is targeted at couples, but we see trends today that now try to include children and singletons as well.

Diane Chiasson, FCSI, president of Chiasson Consultants Inc., a restaurant and foodservice consulting firm in Toronto, offers some less traditional promotions your restaurant can do for Valentine’s Day this year:

1. Attract the lunch crowd

Many couples may not want to shell out additional money for babysitting to go out for a romantic dinner on their own, so consider offering a romantic prix-fixe lunch special for parents to celebrate during the day, while the kids are at school.


2. Get the whole family in

Adults may not care to celebrate Valentine’s Day, but all children love a fun holiday. Consider offering a special family meal deal that includes some heart-shaped candies and chocolates, or fun gifts, and games and balloons for the kids, or set up a chocolate fountain.


3. Get naughty


Spice things up a bit. Instead of offering the traditional flowers and chocolates to your dinner guests, consider putting together a grab bag filled with adult toys or lingerie that each couple can select one item from before they leave. Make sure each item is gift-wrapped to ensure discretion.


4. Hold a ladies’ night

Valentine’s Day can be one of the most depressing nights for single ladies. Consider holding a Ladies’ Night at your bar or restaurant. Put together a fun menu featuring comfort foods, and lots of chocolate and sweets, create a special cocktail, and celebrate a woman’s independence and freedom.


5. Have an anti-Valentine’s Day

There are tons of people who absolutely hate Valentine’s Day, so to target this crowd, consider hosting an anti-Valentine’s Day event at your restaurant. Begin your promotion by running a contest on Facebook for the best “breakup” story. Put together a menu that features lots of garlic and other anti-aphrodisiac foods, and show classic heartbreak movies throughout the night. Encourage your guests to bring along photos of their exes, and find fun ways to destroy the photos. The possibilities are endless!

Success

Join the conversation!

Sign in or register to get started..



Join our Discussion Forums

New Members

  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon

Featured Contributors

Marketing - Restaurant
Facebook Marketing for Restaurants

August 23, 2016 / David Smania

Restaurant Management
The Importance of Reviews

August 19, 2016 / Community Contributor

Community Conversations

JobSpotlight

Cook / Prep Cook

Type: Cook
Location: California

Restaurant Manager Richmond (Richmond)

Type: Manager
Location: Virginia

Pm Lead Line Cook (Alta Club)

Type: Cook
Location: Utah

Featured Products

prod-image

Brew City Black & Tan Onion Rings

The ultimate snack for craft beer fans. Thick cut Brew City Black and Tan onion...