The famous Facebook's "check-in" application proves to be another source of brand awareness that helps businesses demonstrate their importance in the realm of social trends. Dunkin' Donuts took a large step into the "checking in" application and urges consumers to draw substantial attention to their company by using the application for an incentive. They want their customers to let people know where they are spending most of their time throughout the day. This "check-in" application is reflected through their social networking page. The more a customer comes into one of their stores, or simply stands outside their store and "checks-in", the higher the probability is that they will receive a gift card or a new 50" flat screen TV! On top of that, they award the 1st place winner for the week time frame "President of Dunkin' Nation" on their Facebook webpage and a personalized shirt.

The whole purpose for an integrated marketing strategy is that participants do not have to buy anything from the store, only be near one. Even though customers do not necessarily need to buy any products they still linger around Dunkin' Donuts, making potential customers want to be where the crowd is. This stresses the idea that a Dunkin' Donuts store should be in every town on every corner. Through their use of Facebook's "check-in" service they have successfully recruited more foot traffic and customer loyalty. Checking in helps keep everyone on a social media website tuned-in to what others are doing. If one prospect "checks in", that person is on Facebook already, so they can conveniently leave a comment on the food they ordered or a new product that Dunkin' Donuts just recently launched. In essence this social media promotion is spread by word-of-mouth marketing which can sometimes prove to be the least expensive and most effective.

Moreover, the familiarity in Facebook's web service will help connect a strong fan base to Dunkin' Donuts, making customers more comfortable with their products. When they successfully connect to a strong fan base through the Facebook application, they can then implement the roots of this strategy to build brand recognition and create a more favorable and understood product image that allows customers to "run on Dunkin." Also, tying in an industry monster such as Facebook with Dunkin' Donuts can act as a two headed hydra devouring smaller competitor donuts shops. Dunkin' Donuts has successfully created a social media promotion that is fast, fun, friendly and willing to reward those that "run on Dunkin."