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Facilitate The Sales Process For Your Foodservice Distributors

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By Lee Hale


June 17, 2012


Yes, you should help your food reps sell you more products! Here's how: It’s obvious that price AND value are very important…Yes! But, It’s also very difficult to tell what product is the best without the rants and raves of your most sought after customer, which are the result of your restaurant marketing and advertising efforts. Common sense dictates you’re looking to grow, unless your restaurant has more business than it can handle.. If you’re restaurant business is already growing than good for you, and if it’s stagnant you might want to pay attention to the fact that sales and marketing efforts are heavily out weighed by food cost cuts. Yes! That’s right! Cutting costs, because if the phrase food costs cuts is familiar, problematic, or unusual than you are ready for what I’m about to share.

Most food service distributors, at least the big ones, all sell the same exact things. Maybe, you receive different package sizes. Maybe, the pack-sizes received by your food service distributor are the same. But, regardless…there’s almost always a difference in price. If the prices are the same, there’s always those products with direct from the manufacturer rebates behind the curtain that you, as a restaurant operator, may or may not know anything about. The fact, prices are high, and or price are low is the effect of your restaurants demand.

Make sure to demand up-front pricing information from your food service distributor. This maybe in the form of a weekly order guide. Create a well organized master order guide that breaks it all down. This will make your life easy.

To learn how to set up a master order guide, and learn more food cutting cost tips, visit: http://foodcostblog.com You may contact me for a free excel spreadsheet template to assist in mapping your inventory.


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Posted by Brian Carrick on 6/20/12 at 2:21 AM EST

“This is the most difficult aspect of any professional culinarian’s day is the ordering process. It takes a great deal of ability, capability, and far-reaching vision as well as meticulous recordkeeping, which, thanks to computers, is vastly simplified. I think that the process can go better for both sides of the equation if one spends time every single day and has their staff do the same in determining the needs for each day, week, and month and then buying accordingly. . Thanks as always, Chef Brian Carrick, ACF Member, and WSCA, worked in California, Hawaii, and Washington State and briefly in Arizona. I commenced my career in the late 1960s as a busboy at age 12 and apprenticed to become a chef at age 17 in 1973. I’ve been in the industry for more than 40 years with another 10-15 to go. Publisher of the American Institute of Culinary Politics Online.” http://elementalnewsoftheday.blogspot.com/.
Posted by Ron Sasser on 9/13/12 at 12:38 PM EST

After 15 years of building order guides every week, I glad I'm off the streets selling food.
Posted by Terry Lincon on 12/20/12 at 4:16 AM EST

ordering supplies through a discounter is becoming popular. NO sales reps either to negotiate with I use one from Atlanta who supplies foodservice foil and catering items. No minimum, free ship and a flat $10 fee at the bottom of invoice, No mark up on products. 561-686-0000 Mike Murphy with US Foil and Film





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