It’s time to answer the many e-mails I’ve received concerning how to increase sales in your restaurants on an individual basis. Here’s the way I did local store marketing when I was in the trenches. (Some of this you have heard before and some you have practiced, but here it is in one place.)
Let’s make the assumption that your basics—quality, service, cleanliness, and value—are OK. If not, fix them quick. You can’t increase sales if it takes 30 minutes to get a clean...
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Industry musings, insight and commentary. Brought to you exclusively on the web by Roy Bergold, Steve Weiss,
and QSR Magazine.
Newfoundland snow crab fishermen margins are reported to be poor due in part to rising fuel costs. Newfoundland snow crab fishing could be slowed in the coming weeks. Newfoundland snow crab landings are reported to have reached 8% of quota to date. The US snow crab leg market is moving lower. Reports of shrimp industry child labor violations in...
