Quick serves must figure out the right way to market their green efforts in the wake of greenwashing.

Given that greenwashing claims pour water on the flickering flame of eco-marketing, one might ask whether this so-called green movement is just another marketing fad. Funny, that’s just what people used to say about the healthy eating trend more than two decades ago!

The fact is that interest in eco-minded businesses is only going to continue to grow, experts say, and restaurants simply need to continue tapping into the right ways to address and spotlight their practices to gain customer favor and...

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