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The best crab cakes. At the best price points. From fast casual to high end, Phillips’ line of crab cakes has something for everyone—all priced right...Learn More
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A significant advantage with interactive marketing is the ability to target specific messages to distinct operator types or interests.
Through the continuous analysis of our demographics and traffic, Foodservice.com offers several targeting opportunities for marketers.
As of today, Foodservice.com has profiled 191,921 fully registered members. This information provides us with tremendous insight into the nature of our operator audience.
Ads can be positioned in distinct sections that attract a certain operator type, or matched to specific registration data (segment, menu, location).
Contextual ads target the context of content an operator might be reading.
As an example, an executive chef might be perusing our poultry categories in the iFoodshow, where we can display advertising that matches the context of the page.
A purchasing agent might also be checking our weekly market reports, where we can target advertising to distinct product categories (beef, poultry, seafood, pork, produce, dairy, etc)
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