A significant advantage with interactive marketing is the ability to target specific messages to distinct operator types or interests.
Through the continuous analysis of our demographics and traffic, Foodservice.com offers several targeting opportunities for marketers.
Demographic Targeting
As of today, Foodservice.com has profiled
166,187 fully registered members. This information provides us with tremendous insight into the nature of our operator audience.
Ads can be positioned in distinct sections that attract a certain operator type, or matched to specific registration data (segment, menu, location).
Contextual Advertising
Contextual ads target the context of content an operator might be reading.
As an example, an executive chef might be perusing our poultry categories in the iFoodshow, where we can display advertising that matches the context of the page.
A purchasing agent might also be checking our weekly market reports, where we can target advertising to distinct product categories (beef, poultry, seafood, pork, produce, dairy, etc)
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