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Anheuser-Busch spends millions launching stronger beers




Copyright: St. Louis Business Journal

February 7, 2013


Anheuser-Busch InBev spent millions on a massive ad campaign around the Super Bowl to launch its new higher-alcohol beer, Budweiser Black Crown, as beer drinkers look for exactly that — more alcohol. After positive consumer feedback, Black Crown was picked earlier this year for a national rollout from among six limited-edition beers created by Budweiser brewmasters....


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