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How Chick-Fil-A's Social-Media Bungle Fueled a Gay-Rights Backlash
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Copyright: Forbes
July 24, 2012
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It’s no secret that fast-food chain Chick-Fil-A donates to anti-gay Christian charities — the chain has been getting flak from gay-rights groups for a while now on that. But this week, the company flunked crisis PR 101 and spawned a social-media firestorm with its inept handling of the issue. If there was a gay person — or supporter — left in the U.S.A. with a Facebook account who didn’t know about the boycott of Chick-Fil-A, there isn’t now. The flames were re-ignited Tuesday when company president Dan Cathy told the Baptist Press he is “guilty as charged” of
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