Daily News All News  |  Subscribe  
Restaurant and Foodservice News
RSS
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Sysco and Food Network join forces


Copyright: MeatPoultry.com

January 23, 2013


Sysco Corporation has entered a multi-platform marketing relationship with the Food Network regarding its "Restaurant: Impossible" show and a partnership with celebrity chef Robert Irvine, the show's host. The first of its kind for Sysco, the multi-level campaign will utilize Food Network programming and feature assets that relate to how Sysco serves its customers. Integrated marketing and engagement initiatives to reinforce Sysco's commitment to be its customers' most valued and trusted business partner will be included in the campaign. "As the industry leader, we must continue to find new ways to engage with, provide value to and earn the trust of our customers," said Bill DeLaney, president and chief executive officer of Sysco Corporation. "Launching this...


Read More (opens new link to source)  |   All News



Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.






Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.




Top Stories
1. U.S. general: School lunches are a national-security issue
2. Food service director resigns after $41,000 discovered missing
3. Chef Homaro Cantu Of 'Miracle Berry' Fame Found Dead At 38
4. America's Most Successful Chefs of 2015
5. McDonald's closing hundreds of stores worldwide to save money
6. Will A $15 Wage Help McDonald's Make Better Burgers And Fries Or Break The Iconic Franchise?
7. Why Chefs Resort to Secret Tactics to Cook Some of Their Best Food
8. Americans Spend More On Dining Out Than Groceries For First Time Ever
9. 17 Restaurant Workers Reveal Their Personal Food Hacks and Tips
10. Healthier School lunches getting mixed reviews

Recent News
McDonald's closing hundreds of stores worldwide to save money
The Things I Wish I Knew Before Becoming a Chef
Why Aren't Fast-Food Workers Unionized?
Robo chef: Would you trust a cook with no taste buds?
Pei Wei takes a less intimidating and more affordable approach to sushi
Quiz: Can You Name the Fast Food Chains Behind These Failed Products?
How 4 James Beard Finalists (and One Winner) Are Transforming Chicago’s Food Scene
Will the McDonald's 24-Hour Breakfast Experiment Hurt Dunkin' Donuts?
Daniel Boulud Earns a Dom Perignon Award of Excellence
10 International Restaurants with Amazing Architecture




More like this:

McDonald's closing hundreds of stores worldwide to save money

Why Aren't Fast-Food Workers Unionized?

Will the McDonald's 24-Hour Breakfast Experiment Hurt Dunkin' Donuts?

It’s a Good Day for Pizza and Doughnuts on Wall Street

McDonald's stock jumps on results, plan

The Tao of Panda Express. The Chain's Success Story.

Fast-food industry waking up to breakfast's potential

6 reasons McDonald's is still a fast-food force

Who's Disrupting The Restaurant World?

Burger King Founder Warns Higher Wages Will Kill Off the Dollar Menu

 




Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.