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Sysco and Food Network join forces

January 23, 2013   Copyright: MeatPoultry.com

Sysco Corporation has entered a multi-platform marketing relationship with the Food Network regarding its "Restaurant: Impossible" show and a partnership with celebrity chef Robert Irvine, the show's host. The first of its kind for Sysco, the multi-level campaign will utilize Food Network programming and feature assets that relate to how Sysco serves its customers. Integrated marketing and engagement initiatives to reinforce Sysco's commitment to be its customers' most valued and trusted business partner will be included in the campaign. "As the industry leader, we must continue to find new ways to engage with, provide value to and earn the trust of our customers," said Bill DeLaney, president and chief executive officer of Sysco Corporation. "Launching this...

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