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Wendy's Sees 25% Sales Increases at Prototype Units
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Copyright: QSR Magazine
August 10, 2012
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In January, Wendy’s CEO Emil J. Brolick told investors he had a winning recipe to revive the historic brand, as he outlined a strategy that included both a “people reboot” and a push to roll out new store prototypes.
During the company’s second-quarter earnings call on August 9, Brolick said early results indicate reimaged stores really are the magic touch for reviving sales. Same-store sales in North America increased 3.2 percent for the company during the second quarter...
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Posted by Steve Drew on 8/10/12 at 11:29 AM EST
Great article on the benefits of a mobile app for restaurants. steve@maxxmenu.com
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