Americans use about 58 billion paper cups each year. But landfills are quickly running out of space for the 645,000 tons of waste they result in. At the same time, consumers are taking notice of the foodservice industry’s growing inconvenient truth, pushing for more green alternatives to traditional packaging. The solution seems easy: Prevent the cups from going into landfills and cut back green house emissions equivalent to removing about half a million cars from the road.
But the solution is anything but easy, Starbucks is finding. In an attempt to divert its cups from landfills and perhaps save the planet along the way, Starbucks, which pumps about three billion cups into the global consumer stream each year, is recruiting the
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A signature appetizer to give away at each table?
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