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Chains Teens Like
Chain Leader   11/06/09
Since spring of 2007 restaurant analyst Nicole Miller of Piper Jaffray has been asking high school students (54 percent male, 44 percent female) to list their favorite chain restaurants in order of preference. Some 1,200 students, age 16 on average, are told to write in responses on blank lines, rather than choose them from a list, she says. About a third of the students work part-time jobs. Their weighted household income is $75,000. The following percentages reflect the results from tallying each student's top choice.

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