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Applebee's Mocks Social Media Users In An Attempt To Go Viral On Social Media

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June 12, 2012   Copyright: Marketing Land

Of all the ways to go viral, Applebee’s has chosen to make fun of the very people it wants to spread its message: social media users. Last week, the company launched a campaign that revolves around LifeIsBetterShared.com, which redirects to a Tumblr at lifebettershared.tumblr.com, and includes three videos that mock mommy bloggers, Twitter users and Pinterest users. The whole idea seems to be that, if you’re going to share, it’s better to do it face-to-face...

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