Daily News All News  |  Subscribe  
Restaurant and Foodservice News
RSS
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Applebee's Mocks Social Media Users In An Attempt To Go Viral On Social Media




Copyright: Marketing Land

June 12, 2012


Of all the ways to go viral, Applebee’s has chosen to make fun of the very people it wants to spread its message: social media users. Last week, the company launched a campaign that revolves around LifeIsBetterShared.com, which redirects to a Tumblr at lifebettershared.tumblr.com, and includes three videos that mock mommy bloggers, Twitter users and Pinterest users. The whole idea seems to be that, if you’re going to share, it’s better to do it face-to-face...


Read More (opens new link to source)  |   All News



Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.






Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.




Top Stories
1. Amazon expands its restaurant delivery service
2. After 'Restaurant: Impossible,' life isn’t the same for this bistro
3. Is Vegan the Next Fast Food Trend? Wendy's Is Trying it Out.
4. How chef Mario Batali makes 'ugly' vegetables beautiful
5. Why Americans Are Falling Back in Love with the Fast Food Combo Meal
6. UK: Curry restaurants in crisis as immigration rules keep out chefs
7. Chef Turns a Wad of Dough into Yards of Noodles
8. Watch the Trailer for Season Two of 'Chef's Table' on Netflix
9. Using the School Food Law to Get Lead Out of Drinking Water
10. Papa John's menu cleanup now includes dropping HFCS

Recent News
Amazon expands its restaurant delivery service
After 'Restaurant: Impossible,' life isn’t the same for this bistro
Papa John's menu cleanup now includes dropping HFCS
Chef Turns a Wad of Dough into Yards of Noodles
Is Vegan the Next Fast Food Trend? Wendy's Is Trying it Out.
Why Americans Are Falling Back in Love with the Fast Food Combo Meal
How chef Mario Batali makes 'ugly' vegetables beautiful
UK: Curry restaurants in crisis as immigration rules keep out chefs
Watch the Trailer for Season Two of 'Chef's Table' on Netflix
Using the School Food Law to Get Lead Out of Drinking Water




More like this:

Red Lobster Lambasted For Response To Beyonce's 'Formation' Shout-Outt

5 Tips To Market Your Restaurant With Pinterest

Marketing to Millennials: "Story Selling" Is Key

Who’s Really Powering Restaurant Recommendation Apps: Humans or Robots?

Pop-Up Social Media Restaurant Trades Dinner For Tweets

DQ Launches Biggest TV Marketing Push Yet For New Menu

Wendy's steams up BBQ sandwich return with interactive YouTube videos

How to Use Instagram for Restaurant Marketing

When “good” advertising is (really, really) bad.

How To Shoot Food Like a Pro

Other Topics:

Business & Financial  (2289)

Chefs and Cooking  (2330)

Customer Service  (121)

Design  (33)

Equipment & Supplies  (29)

Food Cost Management  (68)

Food Safety  (242)

HR and Recruiting  (55)

Human Interest  (1093)

Interviews  (7)

Legal  (315)

Marketing - Products  (207)

Marketing - Restaurant  (490)

Menu Development  (216)

Nutrition  (1245)

Restaurant Management  (96)

Restaurant Spotlight  (98)

Sanitation  (31)

Startup  (24)

Technology  (183)

Trends  (129)

 




Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.