Daily News All News  |  Subscribe  
Restaurant and Foodservice News
RSS
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Denver-based Quiznos seeks recovery with new marketing strategy




Copyright: The Denver Post

July 9, 2012


In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway. Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos' now-discarded "value" era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium. "It's all about going back to Quiznos' heritage ...


Read More (opens new link to source)  |   All News



Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.




Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.




Top Stories
1. The Death of the Neighborhood Restaurant
2. Chicago Restaurant Debuts $100 Grilled Cheese Sandwich
3. This Is Why Chipotle Is Totally Unstoppable
4. Chefs And Their Egos: Who's To Blame? A Case Study.
5. Fast Food Restaurants Are Rushing To Offer Booze
6. What Happened to Fast-Food Workers When San Jose Raised the Minimum Wage?
7. Why Renowned Chefs Used Kickstarter to Fund Their Restaurant and What They Learned
8. 10 Most Stunning Restaurants In The World
9. Cockroaches rain down onto diners from ceiling of celebrity-favorite NYC sushi restaurant
10. Sorry, But You're Not a Celebrity Chef

Recent News
A big challenge to GrubHub's post-IPO growth? Fax machines
Higher Beef Prices Taking a Bite Out of McDonald's Profits
McD's CEO: We Have Not Been Affected by Breakfast Competition
For restaurant owners, striking the right noise level is key
OpenTable's Media Play: Before, During And After Dining
Are McDonald's, Wendy's and Pizza Hut stuck in the past?
America Leads the World in Fast Food Breakfast Innovation
How Can Restaurants Avoid Social Media Fouls?
Back Of The House: The Life of a Cook's Illustrated Test Cook
World's Most Ridiculously Expensive Restaurant Opens in Ibiza's Hard Rock Hotel, Of Course




More like this:

How Can Restaurants Avoid Social Media Fouls?

Why Most Social Media Strategies Fail

The 5 wildest KFC marketing stunts

Taco Bell's New McDonald’s Attack Ads Seem Awfully Familiar

Drumstick corsage from KFC: Are fast food chains this desperate for young customers?

Building Your Business With an Irreverent Twitter Feed

Taco Bell's Breakfast Endorser: Ronald McDonald

Taco Bell Sends 1,000 People Burner Phones With Secret Breakfast Missions

Taco Bell Runs Naughty TV Ad For 'Happier Hour'

7 Creative Blogging Ideas for Restaurants

Other Topics:

Business & Financial  (1657)

Chefs and Cooking  (1784)

Customer Service  (86)

Design  (21)

Equipment & Supplies  (27)

Food Cost Management  (63)

Food Safety  (200)

HR and Recruiting  (46)

Human Interest  (839)

Interviews  (6)

Legal  (253)

Marketing - Products  (207)

Marketing - Restaurant  (426)

Menu Development  (190)

Nutrition  (920)

Restaurant Management  (80)

Restaurant Spotlight  (85)

Sanitation  (25)

Startup  (20)

Technology  (125)

Trends  (100)

 




Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.