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How Chipotle Uses Social Media to Cultivate a Better World
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Copyright: Mashable
March 22, 2012
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For a restaurant chain with more than 1,200 stores and upwards of 1.7 million social media fans, Chipotle has a remarkably simple goal: to change the way people think about their food. Specifically, Chipotle wants people to start considering where their food comes from. The company supports family farms over industrial farm factories and makes it a point to source ingredients from local farms that exhibit positive behaviors toward animals and the environment...
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