Stricker
PGP Banner

Starbucks Admits Its Beer-and-Wine Idea Was a Disaster

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Google Plus
  • Share on Reddit
January 11, 2017   Copyright: Grub Street / New York Media LLC

Last call for that Argentine malbec alongside your … petite vanilla-bean scone. The 400-plus locations that currently offer Starbucks’ once heavily promoted beer- and wine-fueled tapas menu will go back to being normal Starbucks locations tomorrow, the company tells the Seattle Times. The so-called “Evenings” program was Starbucks’ way of appealing to the happy-hour and cheap-date crowds with a mediocre wine list, a variety of cold microbrews, and small plates like truffle macaroni and cheese. At one point, the chain’s goal was to expand it to a quarter of all U.S. stores by 2020. Like pretty much all of Starbucks’ other grandiose ideas, though, this plan didn’t quite work out. Officially, the chain explains it’s refocusing energy on the new higher-end Reserve stores, so the “traditional” cafés’ food offerings will be quotidian “lunchtime” items from ...

Join our Discussion Forums

New Members

  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon

Featured Contributors

HR and Recruiting
5 Practical HR Tips for a Successful Business

November 2, 2016 / Community Contributor

Community Conversations

JobSpotlight

Busser

Type: Busser
Location: Texas

North Star Tavern

Type: Cook
Location: New York

Dining Business & Operations Manager

Type: Manager
Location: District of Columbia

General Manager - Dining Services

Type: Manager
Location: Virginia

Hot/Cold Prep Line

Type: Cook
Location: Texas

Featured Products

prod-image

Brew City Black & Tan Onion Rings

The ultimate snack for craft beer fans. Thick cut Brew City Black and Tan onion...