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How Food Instagrammers Became The Restaurant Industry's New Power Players

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February 1, 2017   Copyright: Thrillist Media Group

It's a rainy December morning and the scene taking place at a long dining table in New York City’s swanky Petrossian Boutique & Cafe feels straight out of a Portlandia sketch. My six dining companions are crouched in various positions I thought only yoga masters could achieve. They are pointing portable lights and pricey DLSR cameras at two plates of French toast. The group is part of a cadre of food Instagrammers, whose accounts boast 100,000 or more followers, and who have restaurants and their publicists scrambling to get one of their dishes on their influential accounts. They are Elite Foodstagrammers. And they are clamoring to take photos of French toast as if it were actually Beyonce. Christine Yi, better known as @cy_eats on Instagram, holds a brick-like light with her left hand, illuminating the toast from overhead as Mike Chau, the guy behind  ...

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