New from PepsiCo is the Social Vending System, a networked vending machine with large "full-touch" screen designed to enable consumers to connect with Pepsi brands (and one another) at the point of purchase. It made its debut in prototype at the National Automatic Merchandising Association's 2011 OneShow in Chicago. Novel features of the system include provisions for a patron to "gift" a friend by selecting a beverage, then entering the recipient's name, mobile phone number and a personal text message – and, if desired, a short video recorded at the machine. Standard text message rates apply for the "gifting" function.