2011 was a fairly watershed year for the merger of food franchises and social media, with many brands making their first forays into the worlds of Twitter and Facebook and others embracing more ubiquitous online presences through interactive online restaurant menus and search option services, such as that offered by the newly revamped YellowPages.com. One thing is for certain: food franchises are quickly reacting to the social media craze and in a variety of ways. KFC, for example, engages a multi-faceted social media marketing plan that is...