Taco Bell's Doritos Locos Tacos Breaks Sales Record
Copyright: Stagnito Media
June 8, 2012
Taco Bell's Doritos Locos Taco, launched March 8, is now the most successful product launch in the chain's history. The company stated that it has sold 100 million Doritos Locos Tacos in 10 weeks, according to an Orange County Register report.
The new taco sells for $1.29 and combines seasoned beef, lettuce and tomatoes with a nacho cheese-flavored, Doritos-branded "taco jacket." Taco Bell CEO Greg Creed labeled it a "flavor pairing just waiting to happen."
Previously, the chain's most successful product launch was the Crunchwrap Supreme, which debuted in 2005 and was so popular it became a permanent menu item in
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