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Denver-based Quiznos seeks recovery with new marketing strategy

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July 9, 2012   Copyright: The Denver Post

In a quest to rebuild sales and recover from years of malaise, Quiznos is wielding an unlikely weapon: higher prices. Take that, Subway. Gone are the $3 Sammies and $4 Torpedoes — symbols of Quiznos' now-discarded "value" era. Replacing them is a new upscale line featuring prime rib and all-natural chicken, at prices up to $7.99 for a large sandwich or $6.69 for a medium. "It's all about going back to Quiznos' heritage ...

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