Daily News All News  |  Subscribe  
Restaurant and Foodservice News
RSS
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Study: How McDonald's Masters Engagement on Social Media




Copyright: brandchannel

July 19, 2012


Unmetric, a social marketing benchmarking company, lets brand marketers compare their social media efforts against their competitors. Many of them in the quick-serve restaurant space will be consuming the firm's just released Fast Food Report, detailing social media efforts of the top 16 U.S. fast food chains from January through April 2012. Beyond "how many followers?" or "how many friends?" Unmetric analyzes which campaigns are working, with whom, and how effectively. The proprietary Unmetric Score, “is a scientific blend of 24 qualitative and quantitative social media metrics, weighted and balanced to produce a single benchmarkable number.”...


Read More (opens new link to source)  |   All News



Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.




Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.




Top Stories
1. Restaurant's Toxic Tea Leaves Woman in Critical Condition
2. Decapitated snake kills chef
3. A brief history of Gordon Ramsay's epicurean empire
4. What Makes a Chef a Chef?
5. Why McDonald’s rebranding won’t work and how it screwed up with Chipotle
6. 8 ways to ruin your night at a restaurant (and everyone else's)
7. Fast Food Companies Just Lost A Really Big Fight In California
8. USDA Standards Driving Up School Lunch Prices
9. Restaurant Realizes Maybe It Shouldn’t Force Servers To Pay Credit Card Fees Out Of Tips
10. Why this hot restaurant segment has plunged

Recent News
New California law allows dogs to dine on restaurant patios
Dairy Queen's Credit Card Records Were Hacked
Teamsters Warn Of Antitrust Obstacles To Sysco-US Foods Merger
Sam Kass, the Obamas' Foodmaster General
Watch a Tokyo Chef Explain the Rules of Eating Sushi (you're doing it wrong)
Tesla Rolls Out 'Destination Charging' At Resorts and Restaurants
15 Sneaky Restaurant Menu Tricks
New trends take the lead as restaurants cater to 'foodie' sensibilities
Germany Dumps McDonald's From School Nutrition Program
New hospital food rules introduced in England




More like this:

The Art of Food Photography

10 Steps to Creating an Effective Restaurant Newsletter

Tim Horton's Goes Dark in an Attempt to Shock Customers with Delicious New Coffee

Three strategies to steal from social media savvy restaurateurs

Burger King’s new tagline positions brand to reach more Millennials

Improve the Online Reputation of Your Restaurant or Bar in 3 Simple Steps

Turning social media likes into restaurant traffic

5 Ways to Get More Diners with Yelp

The 10 Worst Restaurant Social Media Disasters

Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram

Other Topics:

Business & Financial  (1823)

Chefs and Cooking  (1918)

Customer Service  (97)

Design  (22)

Equipment & Supplies  (27)

Food Cost Management  (64)

Food Safety  (214)

HR and Recruiting  (49)

Human Interest  (920)

Interviews  (6)

Legal  (269)

Marketing - Products  (207)

Marketing - Restaurant  (451)

Menu Development  (197)

Nutrition  (1009)

Restaurant Management  (87)

Restaurant Spotlight  (87)

Sanitation  (27)

Startup  (22)

Technology  (146)

Trends  (115)

 




Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.