Daily News All News  |  Subscribe  
Restaurant and Foodservice News
RSS
News |  Newsletters  |  Articles |  Blogs | Video |  TV |  QSR News  |  Casual Dining News  |  Onsite News  |  Chef News

Targeted Advertising: Gaining Ground for Branding Campaigns


Copyright: Marketing Land

August 6, 2012


To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data and ad targeting fit into the branding equation? Is there a place for branding campaigns within the world of ad targeting and real-time media buying? The answer is yes....


Read More (opens new link to source)  |   All News



Note: The story above links to an external site and was free from registration requirements at the time it was selected. Because Foodservice.com has no control over information outside of our site, the availability and status is subject to change.




Thoughts and Comments?  Post as a member of Foodservice.com or Facebook below
Note that you must be registered to leave comments. Register or Sign in.




Top Stories
1. McDonald's growth is over
2. Are Smartphones Really Ruining the Restaurant Experience? It's Doubtful.
3. The Fallacy of the "Michelin Starred Chef"
4. Study Finds Kids Prefer Healthier Lunches. School Food Lobby Refuses to Believe It.
5. Analyst: Chick-fil-A may grow faster than McDonald's
6. What's for school lunch next year? Congress hasn't decided.
7. The man behind 19 Michelin stars
8. 5 Ways to Get More Diners with Yelp
9. Getting more female chefs to the top of the food chain
10. Can France Save Its Restaurants From Fast Food Pollution?

Recent News
See The Successful Restaurant Run By Convicts
Younger Diners Pose Fast Food Challenge
Red Lobster will try fancier plate presentations in attempt to change its image
McDonald's and Franchisees Both Liable for Worker Treatment, NLRB Rules
Panera vs. Chipotle: A tale of two restaurants
Yelp data tracks popular food trends
Russia Appears Ready to Impose Sanctions on American Fast Food
The case of the $43,000 restaurant tip
Chefs Move Beyond New York
Fast food comes to standstill in China




More like this:

US Total Media Ad Spend Inches Up, Pushed by Digital

Average Page Position: A Distracting Lie

Google Analytics Email Marketing Dashboard For Beginners

Average Facebook Engagement Metrics: How Does Your Brand Stack Up?

3 Theories About Programmatic Buying

Solving the Search Engine Pogo-Stick Problem - Whiteboard Friday

What Are You Going To Do With All Those Likes?

Write a Standout Blog Post in 6 Easy Steps

How to shoot Vine and Instagram videos like a pro

Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers

Other Topics:

Business & Financial  (1767)

Chefs and Cooking  (1873)

Customer Service  (95)

Design  (21)

Equipment & Supplies  (27)

Food Cost Management  (64)

Food Safety  (210)

HR and Recruiting  (49)

Human Interest  (903)

Interviews  (6)

Legal  (262)

Marketing - Products  (207)

Marketing - Restaurant  (444)

Menu Development  (193)

Nutrition  (985)

Restaurant Management  (81)

Restaurant Spotlight  (87)

Sanitation  (27)

Startup  (21)

Technology  (142)

Trends  (111)

 




Copyright © 1996-2013 Foodservice.com ®. All Rights Reserved.