Stricker
PGP Banner

Targeted Advertising: Gaining Ground for Branding Campaigns

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share on Google Plus
  • Share on Reddit
August 6, 2012   Copyright: Marketing Land

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this translates to large media buys with premium publishers, including spots such as site sponsorships and homepage takeovers. However, where do data and ad targeting fit into the branding equation? Is there a place for branding campaigns within the world of ad targeting and real-time media buying? The answer is yes....

Success

Join the conversation!

Sign in or register to get started..



Join our Discussion Forums

New Members

  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon
  • icon

Featured Contributors

HR and Recruiting
From bad to good: Tools to get your staff on track

September 7, 2016 / Community Contributor

Restaurant Management
Spread your eco-friendly story. And more Food for Thought.

September 6, 2016 / Community Contributor

Community Conversations

JobSpotlight

Hot/Cold Prep Line

Type: Cook
Location: Texas

Caterer's Needed

Type: Server
Location: Texas

Cook / Prep Cook

Type: Cook
Location: California

Featured Products

prod-image

Brew City Black & Tan Onion Rings

The ultimate snack for craft beer fans. Thick cut Brew City Black and Tan onion...