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How Wendy's value shot up nearly $1billion in just one month with pretzel bacon cheeseburger

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August 9, 2013   Copyright: Associated Newspapers Ltd

All it takes is one burger with a fancy bun to remake a brand. After launching their new Pretzel Bacon Cheeseburger last month, Wendy's has seen it's stock prices increase 42 per cent, outperforming fast-food competitors McDonald's and Yum Brands (KFC, Pizza Hut, Taco Bell). When the pretzel burger launched on July 1 stock prices were hovering around $5.90 a share. Based on 393 million shares outstanding, that valued the company at $2.3billion. Yesterday closing prices were up to $7.80 making the company's value a month later $3.1billion, according to Wendy's Vice President of Investor Relations David Poplar. Wall Street analysts are touring the launch of the pretzel burger as the best move for the fast-food chain in years. Since the burger's launch last month, Mark Kalinowski of Janney Capital Market called the burger 'the best-selling new product introduction by ..." ...

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