An Owner's Perfect Day. By: Roy Bergold If you have read all 34 of my columns, you know that I have spouted off about what I thought you could do to be the perfect owner, manager, employee, and even customer of a quick-service restaurant. In my opinion, of course. Well, several of you readers have asked to have these gems of goodness, these pearls of pulchritude, all together in one place. I guess this is so you don't have to carry around 34 magazines to achieve perfection. I can understand that. So, here in one place, are the results of my 32 years of experience in the business, trying to be the perfect boss and manager. To start with, there are four groups of people any restaurant owner needs to manage and play nice with. They are his family and friends, the customers, the employees, and the suppliers. No problem, right? Just balance all four and spend the rest of your free time playing old Mozart records and tasting wines from Montana. So, what are some of the things you can do during your day to make life easier for you and all four of your objectives? I will cover family and friends at the end of this piece, even though they are the most important people. On to the customer. You gotta think like he does. That's like saying jumbo shrimp or military intelligence. Can't be done, but you can try. First, look at your store through his eyes. Is the paint peeling, are there weeds in the landscaping, is there landscaping? Does the place look inviting, lit up at night? Is the lot striped? Ray Kroc wanted to go to Ace Hardware to buy some paint one time when... Read More