http://www.foodservice.com Latest Blogs and Articles en-us Copyright 2010 Foodservice.com Thu, 18 Mar 2010 06:00:00 GMT http://www.foodservice.com/images/foodservice_home.jpg http://www.foodservice.com.com Thu, 18 Mar 2010 06:00:00 EST Its the endless circle of irony your business needs to do some aggressive marketing because you need to increase your sales, but you dont have money available to spend on marketing because your profits are down. Whats a cash-challenged restaurant owner to do? The following are some low cost restaurant marketing ideas that can help get the guest counts moving in the right direction. Crowd Marketing... http://www.foodservice.com/articles/show.cfm?contentid=12004 Thu, 18 Mar 2010 06:00:00 EST More than anything in your restaurant, the menutells your customers about you. It's not just a list of items offered. It's your chance to talk to the customer and guide them in less than two minutesto what you want to them to buy. Simply put, the menu offers a selection of appetizers, entres, desserts and beverages. However, how your menu is set up will aid your customers in... http://www.foodservice.com/blogs/show.cfm?contentid=11962 Thu, 18 Mar 2010 06:00:00 EST As we discussed last week, encouraging customer reviews is a key component in getting your small business found on Google and other search engines. So if reviews affect your small business search placement so much, what are the very best sites to encourage reviews from? What sites are picked up by Googles Local Business Center most frequently? We found the answer differed from industry to industry... http://www.foodservice.com/articles/show.cfm?contentid=11870 Thu, 18 Mar 2010 06:00:00 EST A re-occurring topic of discussion in my world these days is how to attract good applicants as well as traditional application methods. Surprisingly there are a lot of people in my industry as well as hiring managers out there who still believe in the old resume, cover letter, follow up call and interview for everyone, the same process for every applicant and for every position. They also believe... http://www.foodservice.com/blogs/show.cfm?contentid=11862 Thu, 18 Mar 2010 06:00:00 EST Life, for many people, is about the pursuit of happiness. In fact, the Declaration of Independence is very clear. It states, We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights that among these are Life, Liberty and the pursuit of Happiness. We spend our lives seeking out what brings us joy. Just... http://www.foodservice.com/blogs/show.cfm?contentid=11819 Thu, 18 Mar 2010 06:00:00 EST The number one reason for business failure or poor performance is due to a poor location. A poor location ultimately results from poor site selection. How else can you explain that identical stores from the same chain or franchise system will vary as much as 200% in sales volumes? Of course you will need to factor in store size, marketing budgets, management and so on; however, these are all secondary... http://www.foodservice.com/articles/show.cfm?contentid=11782 Thu, 18 Mar 2010 06:00:00 EST Top Food Categories Searched on GPS Devices Pizza Chinese Burgers American Mexican Italian Steak House Sea Food BBQ Japanese TeleNavs GPS search data also sheds some light on the cuisine preferences of American drivers. Search data from December 2009 showed that pizza is the top food item searched for by customers using TeleNavs GPS applications. Residents... http://www.foodservice.com/blogs/show.cfm?contentid=11774 Thu, 18 Mar 2010 06:00:00 EST Quick serves must figure out the right way to market their green efforts in the wake of greenwashing. Given that greenwashing claims pour water on the flickering flame of eco-marketing, one might ask whether this so-called green movement is just another marketing fad. Funny, thats just what people used to say about the healthy eating trend more than two decades ago! The fact is that interest... http://www.foodservice.com/articles/show.cfm?contentid=11660 Thu, 18 Mar 2010 06:00:00 EST I was talking to a customer the other day that needed a slicer and when I asked what he was going to slice he thought I was crazy. He said A slicer is a slicer! Right?. There are many questions that need answers to properly size a slicer. The two items in any kitchen you do not want to under size is an ice machine and a slicer. If you are going to slice lunch meat, onions, tomatoes etc.. you... http://www.foodservice.com/blogs/show.cfm?contentid=11510 Thu, 18 Mar 2010 06:00:00 EST Body art, such as tattoos (and piercings), can be seen in every walk of life. They are pervasive in our culture. They are a means of self expressiondifferentiation. According to a 2006 survey conducted by the Pew Research Center, it was determined that 36 percent of individuals age 18-25 had at least one tattoo. Among individuals age 26-40, around 40 percent of them had at least one tattoo... http://www.foodservice.com/blogs/show.cfm?contentid=11506