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Guest Loyalty Programs for the Next Millennium
When splurging on a restaurant meal, customers expect the highest quality service possible. Personalized service is a must to keep customers satisfied and coming back. For a small "Mom and Pop" establishment, it is easy for a manager to know loyal customers by name and to remember their favorite dishes on the menu. Larger chains have a harder time establishing theses personalized relationships. One way to solve this problem: use recent breakthroughs in technology to develop guest loyalty programs.

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